All Posts By:

Vivian Sebastian

seo agency

Mistakes to Avoid When Hiring an SEO Company

SEO is a technique used to customize your website so that search engines can give it a higher ranking. It is common now for people to seek information about a product or service over the internet. If your website is ranked high, you receive a lot of traffic, leading to the closing of business deals.

If your site is not SEO optimized, you will hardly generate any leads through traffic. In this age where competition is high, you can find yourself pushed out of the market without an effective marketing strategy. That is why you need to seek expert SEO services to help boost your site’s ranking. Try to avoid the following mistakes as you hire an SEO company.

Making a Choice Based on Price

It is advisable not to choose an SEO company because of the price they charge. A higher price charge is not an indicator that the company is experienced while choosing a lowly priced company could imply that it lacks experience. You may be forced to choose an SEO company that charges the lowest price because of financial challenges, always check on factors like the experience before hiring an SEO expert.

Failure to Set Goals

failure to set goalsIf you choose to pay for Expert SEO services, you need to make sure that the SEO agency knows what you intend to achieve. You should set out specific objectives you plan to accomplish to give you a clear idea of whether the SEO company can achieve those objectives. When contracting the SEO company, make sure you give them specific goals they have to attain. Include figures to avoid being too general.

Settling for an Inexperienced Company

chhosing inexperienced firmBusinesses now understand how valuable digital marketing can be. Many of them are hiring expert digital marketers like SEO experts to help them reach a wider customer base. To keep up with the competition, you, too, have to hire an experienced digital marketer.

Sometimes you might be captivated by a sales pitch from an SEO agency. Do not make your decision based on this merit. Instead, let the experience and achievements of the company speak for themselves. Ensure the company has the expertise required to propel your business to the top.

Not Checking Credentials

If an SEO company claims to be the best in your area, check for proof to ascertain if indeed it is. Sometimes an SEO company can be good but lack specialty in your field, so check on this too. You need a company that understands your industry well with an experience of dealing with the business of the same nature in the past.

internet marketing

Top Tips for Choosing Digital Marketing Agency

As a business owner, you will need to make certain important decisions. One of such decisions is to choose a digital marketing agency. The truth is that having the right agency can impact your business in different ways. When choosing digital marketing and SEO Johnson City agency, you should reflect both your time and money spent if the agency is not the right fit. It is a good idea to take the time to carry out extensive research.

Digital marketing agencies focus on helping businesses to succeed online. That could include having a top-notch website, having search engine optimization properly, and excellent website content. Ideally, digital marketing agencies can help your business grow and acquire new customers. The following are some tips to help you choose the right digital marketing agency.

Define Your Goals

digital marketingBefore you begin searching for a digital marketing agency, you need to think of going online. You should not overthink. That is because it can be as simple as beating your competitors online, or you will want to get sales based on what you spend every month. Ideally, simple goals can help you express whatever you want the agency to do.

Focus on Value

You will find it is difficult to determine the amount of money to spend on your marketing endeavors. As far as choosing an agency is concerned, your decision should lead to adding value to the business. You should not limit yourself with digital efforts. If you limit yourself on budget, you may find it impossible to match your competitors.

Do Your Research

You should research on various companies that you are looking to hire. Ensure you check their websites, browse social media channels, and read their reviews. Check whether they are active online. Also, you need to read their recent testimonials and clients from past clients. Moreover, you need to find marketing agencies that are marketing themselves in the right way possible. In any case, they cannot sell themselves.

Ask Questions

online marketingYou need to ask different questions about the agency. Other things to ask about include people working for the agency, successful campaigns, and the size of the agency. If the agency cannot provide comprehensive answers to these questions, you should move to the next one. The right agency will not have issues explaining what they do, their process, and what makes them different. If they hide something, they are probably not the best.

analytics-affiliate marketing

Choosing an Affiliate Marketing Course

If you want to get into affiliate marketing, you need the right skills and secrets to success. This will come via enrolling into a reputable affiliate marketing course. Here you will learn the secrets and marketing techniques vital to success in this business. In this article, I will share pointers of an excellent affiliate marketing course.



What are past students saying about the particular course? Any course that gets overwhelming negative reviews may not be suitable if you want to succeed in affiliate marketing. Only go for courses that are highly rated by previous students. You can get this information by visiting the website or social media pages.


An ideal affiliate marketing course will provide the necessary support that will be the background of your success in affiliate marketing. The course should come along with technical and professional support, including classes, videos and one-to-one coaching if necessary. The course must cover basics in affiliate marketing such as content creation, sales & marketing, and web design.

Signals of a Scam

When choosing an affiliate marketing course, you need to check for signs of a scam. You need to realize making money from affiliate marketing takes time and efforts. You can take up to 2 years before making any significant money from the trade. Thus you should be wary of a course that promises instant results.

Provides SEO Training

seo training

SEO is a critical factor in affiliate marketing. This is the primary method of increasing the potential for your website to generate income. You must use SEO knowledge to come up with content that will make your website to rank highly in search results.



Thus when choosing an affiliate marketing course, you need to make sure they offer SEO training. Affiliate marketing relies on SEO; thus, any affiliate marketing course should incorporate SEO. If you fail to get SEO knowledge the chances of success in affiliate marketing will be dim.

Free Trial

A reputable affiliate marketing course should be offering a free trial period, for example, 30 or 100 days to try out the program. Alternatively, they should offer a guaranteed refund if the client isn’t satisfied with the course content. In the trial period, you will have the opportunity to gauge if the program is worth your time and money. If the program only offers preview videos, you may need to reconsider your decision. Since you’re investing a substantial amount of money in the program, you need to be sure you’ve subscribed to the right course.

a youtuber getting stuck

The Right SEO Strategies for Your YouTube Channel

Creating Internet content on YouTube is one of the sexiest occupations in the 21st century. It has even its own term, a YouTuber. However, getting all of the exposure has become very difficult since there are millions of new videos being uploaded on the platform every day. Creativity alone is not enough because the algorithms used in the search engines have become smarter in detecting relevant content.

Creators these days must have some understanding of digital marketing, which also includes Search Engine Optimization. Even if you entrust the digital marketing strategies of your videos to a capable agency, you still need to be able to grasp the fundamentals to make it work effectively and efficiently.

The Basics of YouTube Algorithm

YouTube has its own algorithm, and it works differently from the ones used search engines. Targeting your videos to appear on the front pages of search results on Google, Yahoo, or Bing is a good thing, but it can be implausible if your subjects are popular. Appearing on the first search result page on Google does not guarantee your content being listed on the YouTube video recommendation.

Second, the YouTube algorithm ranks videos based on their view-time. If your viewers are hooked by your videos and spend more than 30 seconds watching them, then their visits count, but if they are less than that, they don’t count.

Embed High-Ranking Keywords on the Title

youtube video recommendationThere are many keyword research tools out there. Some are free, while the others require payment. If you are familiar with content SEO, then you probably have used some of those tools. However, in this YouTube case, the result of the autocomplete feature is pretty solid.

Let’s say you want to create a video about seo, type SEO on the search bar, and see the results. You should copy the formula of those titles so that your video’s chance to appear on the search suggestion increases.

However, do not stuff too many keywords on your title. Awkward arrangement and ungrammatical titles will be dismissed immediately by YouTube.

Select a Representative and Compelling Thumbnail

When confronted with many video options, viewers will evaluate the thumbnails instead of checking them one by one. Your goal here is to reach those viewers organically. And to do so, your thumbnail must be engaging as well as representative of your content. You should also note that you shall never use a click-bait thumbnail as they can disappoint your viewers and make you lose their trust.

Write Accurate Description

The way you write the caption of your video matters because it will appear on Google. Use relevant keywords and describe what your video is about accurately. Avoid redundant language, but do not be too eccentric as it can decrease the accuracy.

Fill the Closed Caption (CC) of Your Videos

international languagesProviding subtitles for your content will make it more understandable to viewers. Your dialect might be confusing, and you may not pronounce some words clearly. And subtitles can be your insurance against those risks.

Moreover, subtitles also open the opportunities for your video to be translated. The more languages are on your CC, the more audiences you can reach.

business marketing team

Top Marketing Tips for Startups Without Overspending

Unless you have a lot of money to fund your startup, it is likely you do not have a lot of money to spend on marketing your business. How can your business grow if people do not even know whether it is existing? There will come a point where you have to focus on marketing your business. Moreover, if you are working with a small budget, the road to your success will get quite tough. This knowledge business blueprint can provide you with marketing tips for your brand. You need to keep the faith on a few guidelines that can get you started quite quickly.

Solidify Your Brand

woman marketing businessYou need to have a solid concept as far where you are taking your business is concerned. For instance, what do you want to accomplish? Why does your business exist? The first step regarding to the marketing process is to know who you are. This can help you determine how you can position your business to success. It is a good idea to be consistent whenever you present your image to a wide range of audiences.

Define Your Goals

Since you have a limited budget, you need to stay clear and detailed as far as your goals are concerned. Although you are in business to make money, not all marketing efforts will result in money. Thus, you should look out at different potential outcomes whether this means a given amount of lead generations, traffic to your website, or more subscribers to your newsletter.

Determine Your Budget

In this case, you need to figure out the amount of money you can afford to spend on the marketing aspects of your startup. Ideally, this is the amount of money you need to achieve success. Also, you need to budget your time accordingly. How much can you spend both managing and planning your marketing campaigns?

Select Your Target Niche

Even if your products appeal to a lot of people, this will present a problem when it comes to marketing your business. This is because the more customers you desire to target, the more amount of money and time needed. Choose a niche, or segment, of the potential customers and then focus on it. Not only will this reduce your marketing expenditure, but it will make sense when it comes to messaging.

Use Social Media

social mediaIf you want to succeed, then you have to market your business where the potential customers are. If the niche is in the fashion industry, this is the ideal way of connecting to the female-based audience.

marketing beauty products

Choosing Affiliate Programs

There are many affiliate programs on the internet today. If you do not have a job or you have a lot of free time, this could be an opportunity for you to make money. If you are in search of an affiliate program to join, note that not all of them are genuine and some products are not quality. You must understand how to weed out such and adopt reputable programs for the success of your affiliate business.

You have probably heard people talk about how they are making good money from home. With the increasing number of online shoppers, merchants will continue to look for online marketing services. It might not be easy for the first days especially before you get a well-paying company. But will resilience and research you will start to enjoy your work. Below are tips that will guide you in the selection of the right affiliate program. Read on.

Quality and Integrity

Merchants are different. Some are respectful and will pay good commissions, but we have others, who will use you to get more customers on their websites and refuse to pay you. You should beware of such merchants. Before taking up any assignment, ensure that the person you are working for is honest and reputable. Online reviews should help you learn what previous affiliates think of them.

Commission Payout

The first thing any affiliate will look at is the commission payout before taking any program. You should work with companies giving generous commissions as per their products. Compensation is a motivation for any job and so is commission in affiliate marketing. Some people will jump to programs which pay 90% commission, but it is the right decision? I would say no, because, if you do not make sales that month, it means that you will not get paid. Be wise and consider all the aspects around the program before working for them.


The merchants’ website is another real deal. Do not forget that, customers will be directed to the merchant’s website for final purchases. Ensure that, the program you are working for has a well-built website, which is easy to navigate and attractive. Your main goal is for people to buy the goods for you to get the commission hence the importance of a good merchant’s website. Customers should be able to access the product details, prices and shipping details with ease for them to buy.


Improving Your Online Business Made Easy

Working from 9 to 5 can be quite a hassle, especially when you have to take care of your studies or your children if you have one that is. This strict and heavy work schedule is why so many people opted for alternatives in making money, some of them opted to become a digital nomad, and there are others who open up their own online business.
If you’re one of them who opens up their own online business but feels like you’re stuck in a rut, worry no further. In this article, we’re going to show you some ways on how to improve your online business, read more to find out about it.

Use an SEO Service

Nowadays many big companies use SEO service to boost up their attention on their page. In case you’re wondering, SEO service is there to help your page appear on the first or second page of a search engine by understanding the algorithm of a search engine.
Do not be ashamed, as we’ve written that many big companies use SEO service, so if you feel like you’re stuck in a rut, consider giving an SEO service a try. If your business is based in Toronto, check out SEO Toronto for your business.


Business woman workingWhen you know that you’re stuck in a rut, consider stepping back from operating your business and research with the team. While researching, try to ask some questions that are relevant to your business.
Start from whether your products/services are relevant to the market, and then try to find out whether your customer feels happy with the products. By finding out what’s wrong in your business, you can start allocating some costs and operation from one section to another.

Tip: Spreading questionnaires and surveys to your customer will help with the feedback process that you need. At the same time, doing promos such as discounts or coupons might attract customer, so consider doing some brainstorming as well.

Make a Financial List

Another tip before you do your research is to make a financial list of your business; this list will include all of the money that goes to your business and what the biggest cost is in your business.
Knowing this will help a lot on what cost to cut and to allocate, and if this still doesn’t work, consider consulting to a business consultant or a financial advisor, as they can help you and give advice and steps to take in your business.